Handmade in Melbourne, Australia

Built for
the surface.

Small-batch topwater lures designed, built and tested for Australian pelagic fishing.

Handmade•Melbourne•Small batch

JSL / FLAGSHIP

Suave 150

One lure.
More ways to work it.

A 150 mm pencil–popper hybrid built for aggressive surface fishing. Walk it, sweep it or pop it depending on what the fish want.

$100 AUD Small-batch / handmade in Melbourne

150 mm PE3 Pencil / Popper

Shop Suave 150$100 AUD → Choose colourway

Designed in Melbourne Built in small batches Tested on Australian pelagics

Field proven

It gets
eaten.

Built to be fished hard, not babied. JSL lures are developed around the water and fish we actually target.

Shop JSL →

Handmade / Melbourne

Designed here.
Built here.

JSL starts at the design desk in Melbourne and moves through prototype, paint, finish and testing in small batches. No giant catalogue. No rebadged factory lure. Just purpose-built topwater lures made with intent.

01 Design 02 Prototype 03 Finish 04 Fish

Small batch / big detail

Made to look good.
Made to get smashed.

Shop JSL

Choose your lure.

Pick the colourway, choose quantity and checkout. That’s it.

Handmade Melbourne, Australia Small batch Built direct by JSL Secure checkout Powered by Ecwid

Loading JSL store… The live Ecwid catalogue will appear here when the site is hosted normally.

Built forthe surface.

One lure.More ways to work it.

It getseaten.