JSL LURES / MELBOURNE, AUSTRALIA
Made by hand.Made toget eaten.
Handmade topwater fishing lures from Melbourne. Meet Suave: a pencil popper in two sizes and three colours, with a stainless-steel throughplate inside.
SHOP SUAVE
Choose your size.
Two sizes. Ghost, Viper or Blackout.
Hooks not included. Choose your colour in the shop. Match the lure weight to your rod’s casting range.
FROM THE JSL WORKBENCH / MELBOURNEMORE THAN THE FINISH
Strength starts
on the inside.
A continuous stainless-steel throughplate connects the line tie to the hook hangers. Enclosed within the printed body, it puts a metal connection at the centre of the build.
FIELD PROVEN
It gets
eaten.
Designed around the water and fish we actually target. Built to be fished hard, not kept in the box.
JSL / MELBOURNE
Designed here.
Built here.
JSL is an independent lure maker based in Melbourne. Ideas start at the design desk and take shape at the workbench, with hands-on preparation, paint and finishing. Suave is the current range. There’s more taking shape behind the scenes.
THE JSL JOURNAL
Know your lure.
KINGFISH
Best lures for kingfish in Victoria: start with where they’re feeding
Choosing kingfish lures in Victoria? Compare surface lures, stickbaits and jigs, and learn what to check before buying your next lure.
Read the guide ↗
TUNA
Best tuna lures around Melbourne: a casting guide
Compare stickbaits, poppers and smaller casting lures for southern bluefin tuna around Melbourne, with practical guidance on presentation and tackle.
Read the guide ↗
KINGFISH / LIVEBAIT
Livebait vs lures for kingfish in Victoria
Livebait or lures for Victorian kingfish? Compare preparation, fishing depth and presentation, and decide which method fits your next session.
Read the guide ↗BETWEEN DROPS & EARLY STARTS
Off the bench.
On the water.
Shop the Suave range, meet JSL and see how the lures are built. For the latest catches and workshop updates, follow along on Instagram.
@jsl_lures on Instagram ↗
BEFORE YOU CAST
Good questions.
Straight answers.
Need a hand choosing? Talk to the person making them.
Message JSL on Instagram ↗Which Suave size should I choose?
Choose the 150 for a smaller 150 mm profile, approximately 40 g and PE3 tackle. Choose the 210 for a larger 210 mm profile, approximately 100 g and PE5–8 tackle. Check your rod’s casting-weight rating as well as your line class. Read the size guide.
What makes the construction different?
A continuous stainless-steel throughplate connects the line attachment and hook hangers inside the body. The plate is enclosed during printing, then the body is prepared, painted and epoxy-finished by hand in Melbourne.
What do Ghost, Viper and Blackout look like?
Ghost is the white finish, Viper is green, and Blackout is black. Use the colour selector to view each finish. Small variations are part of the handmade paint and finishing process.
Are hooks included?
Hooks are not included. Photos may show lures rigged for fishing.
Is the lure available now?
Choose your size and colour in the shop. Stock is checked when adding to your cart. JSL makes lures in small batches; availability can differ between colours and sizes.
What about delivery and returns?
Shipping is free on orders over $100 AUD. Check the delivery options and total at checkout. For dispatch timing, a delivery deadline, or a return enquiry, contact JSL directly with the product or order details.
How do I look after it?
Rinse gently with fresh water after saltwater use and let the lure and hardware dry before storage. Inspect attachment points, hooks and the finish regularly. Keep it out of hot cars and prolonged direct sun. Read the care guide.